Carolynne’s approach to the business of museums, non-profit organizations, communication and informal education is based on the following principles:

• Museums and non-profits are defined by the needs and interests of their communities, methods of engagement on multiple levels, realistic projections and must be planned for flexibility to grow.
• Facility and space planning should be an integrated process that considers program needs, collection requirements, institutional mission, guest experience, services and architecture.
• To captivate audiences, exhibitions should inspire curiosity, incorporate cutting-edge materials and technology and maximize design within budgetary and structural needs.
• Navigating complex and often competing practices with a systemic approach helps streamline processes and direct resources to delivering products and services.
• Applying business models to major and small-scale initiatives identifies obtainable targets and increases return on investment.